Web Design ~ Marketing ~ Promotion ~ Strategic Development

A La Carte:

Do It Yourself

Product Review

This "how-to" ebook is chocked full of great information to help you build a web-friendly site and drive targeted traffic to it. Written for the do-it-yourselfer, it will help you become web-savvy in no time.

Shop Cart Software

Product Review

This is one of the best  shopping carts around for the money. It's feature-rich, easy to install and intuitive to use. From managing your products through order fulfillment, this software's got it all.

Merchant Account

Product Review

If you're selling products or services, you'll need to process credit card payments. If you don't you'll lose a lot of business. These guys are inexpensive, full service providers and can quickly have you processing credit card transaction.

Product Review

Setting up an affiliate program is an easy way to increase your revenue stream. The difficult part is how to manage the affiliates, their sales and their commissions. Well, this software takes all the frustration and guesswork out of managing your affiliates. It's got more features than products four times it's price!

Product Review

Now you have an online store, promoting your site to the search engines is your next priority. After all, you want web surfers to find you on the search engines. These guys can help you promote your site and get you noticed.

Product Review

If you want to optimize your site to increase site traffic you must first understand your visitors site surfing patterns. This software is the best available and will soon help you decipher and understand your site's traffic patterns.


Articles

Pay-For-Clicks Advertising - How to get visibility as a sponsored link.

Are You Deleting Your Old Pages? - Deleting old pages may lose you customers.

Is Your Corporation Or Company Out There? - What search engines are looking for.

Sales Oriented or Customer Oriented Web Site - Create a site for your visitors.


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The Competitive World Wide Web

The world wide web is a very competitive place. You've got to get all of your ingredients just right if you want people to find your web business. After all, if people can't find you, how will they ever know about your great products you'd like to sell them?

Two Ingredients for Web Success

When people ask me what it takes to build a successful web business, I tell them it really boils down to two key elements:

  • You must have a great web design and layout, and;

  • You must have a strong web presence.

The next thing I tell them is that you can't do one and not the other. That would be like building a car and having no driver... you're business will go absolutely nowhere!

Web Design

You'll need a great web design and layout so that when people find your site they'll:

  1. Like what they see;

  2. Want to stick around for awhile to check things out;

  3. Buy something from you before they leave, and;

  4. Bookmark your site so they can come back later to buy again.

And if they really like your site they'll tell their friends about you and they'll visit and buy from you too. Sweet!


Sell Your Web! ~ Web Design & Creation Services

Our experience covers the entire web development spectrum including web designing and the creation of user friendly and search engine friendly web sites; optimizing existing web sites to improve "stickiness" for better customer retention, web promotion and advertising and integrating shopping cart and affiliate software. Through our partner programs we also offer web hosting, merchant accounts, do-it-yourself material and lots more...

Send us an email to find out more about how we can help you.


Web Presence

What's the point in having a great web site if people can't find you on the search engines? Would you build a brick and mortar store and not tell anyone where your store was or about all your great products? Of course you wouldn't. You'd tell everyone about it.

If you don't have a strong web presence, the only way people will find you is to stumble across your site by accident. With almost as many web sites as there are stars in the night sky, you could be in for a long wait!

Gaining a strong web presence will take a lot of hard work and the results will likely not happen overnight. But, done right, it'll be as if you'd placed hundreds of road signs out all over the Internet to your site.


Sell Your Web! ~ Web Strategies & Site Optimization

Our web presence strategies are proven and effective. We analyze your site to identify strengths and weaknesses, optimize web pages to improve search engine visibility and offer advanced marketing and advertising campaigns to increase flow of pre-qualified, targeted traffic to your site. In other words, we deliver the results you expect!

Send us an email to find out more about how we can help you.


Invest In Your Future

If you're not willing to invest the time and resources into developing a great web site or creating a strong web presence, then, as the saying goes, don't quit your day job. Your web business will likely not succeed. Invest wisely in your web business and you won't be disappointed in the return it brings you in increased business, sales, and revenue.

Sound Web Design

Your site is going to be the foundation of your web business. And, just like the foundation of a house, the more solid the foundation, the stronger the structure will be that's built on top of it. Take your time to build your site right and it will serve you well for many years.

Web Design Tips

Here are a few web design tips to keep in mind as you're building your site, or even sprucing up an existing one:

  • Design the site for your customers, not for yourself

  • Keep the design simple

  • Avoid needless [pointless] graphics for faster loading pages

  • Create intuitive, consistent navigation

  • Generate good, relevant page content

  • Sell products or provide information that people need or want

  • Have a painless ordering fulfillment process

  • Don't violate any search engines webmaster guidelines

All sounds pretty straightforward, right? Then why do I see so many webmasters disregarding them? Follow these guidelines and your customers will love you for it!

Of course, Sell Your Web! can do all of these for you if you'd prefer.


Sell Your Web! ~ Web Design & Creation Services

No empty promises and no empty wallets. We stand behind our web designs and our affordable prices.

Send us an email to find out more about how we can help you.


The Obstacle Course... Search Engines

Okay, for argument's sake, let's assume you've created your top notch business web site (or maybe you had Sell Your Web! do it for you J). Now it's time to work on your web presence. Why's that important? Simple. If you don't have a strong web presence no one's going to find you or learn about your great products. That means... you guessed it, you likely won't sell anything.

Web Presence Homework

There's lots to take into consideration before you begin a campaign to increase your web presence. Unfortunately, just submitting your site to the search engines without first doing some serious homework and effective site preparation won't give you the visibility you'll need.

Search Engine Odds Stacked Against You

I don't think anyone will dispute that Google is considered the #1 search engine of choice. Okay, so Yahoo, MSN and a few others might have a thing or two to say about that. But, let's just say for argument's sake that Google really is the #1 search engine...

Consider these Google facts:

  • They process more than 200 million searches a day

  • They index over 3 billion web pages

  • They manage data on over 10,000 clustered servers

Don't believe me? Check out Google Technical Highlights. And this is just Google! Factor in the other major search engines and you can see what I'm talking about when I say it will take some serious homework to get your site to bubble up to the top of the search results.

Algorithms Determine Your Fate

To make matters worse, all of the search engines use different algorithms to determine a site's placement within their search results. Strategies that work for one may not work for another. The best thing to do is to target one of the major search engines and focus on increasing your web presence for that search engine.

Certainly if you have mediocre web presence on all of the search engines, working to improve your presence on one will likely improve your presence on the other search engines too.

Are You Listed In The Top 5 Pages?

Regardless of the search engine, if you're not listed in the first 5 pages of the search results people aren't going to find you. Web surfers like to find information fast and usually don't go any deeper than 3-5 pages. If they don't find what they're looking for by then, they'll just enter another search request and away they go.

This means you have to have rock-solid web presence in order to penetrate the top 3-5 pages. If you don't have a good presence, another web site that does will take your potential sale away from you.


Sell Your Web! ~ Web Strategies & Site Optimization

We use proven strategies to maximize your web presence using "search engine friendly" methods and techniques. After all, your success is our goal. If you succeed, we succeed.

Send us an email to find out more about how we can help you.


Long-Term Strategies, Not Short-Term Gains

Don't Invest In Trickery

Some web strategy companies will have you believe that they can get you listed on the first page in the #1 position of every search engine's search results. That's great... until the search engines find out about the tricks they used to boost your rankings.

Search engines are not very forgiving. If you violate their rules and code of ethics you will be discarded from their database and banned from future inclusion. That's as certain as death and taxes. Although the methods some companies use may gain you short-term visibility, you must focus on the long-term viability of your site.

Ignorance Is No Defense

If you're banned from the search engines for using deceptive tricks to boost your ratings, the "imposed sentence" might be for a few months or it could be forever, depending on what you did.

The fact that you followed the advice of an unscrupulous web strategist won't help you in your plea for forgiveness, either. The sole responsibility to ensure compliance rests squarely with the site owner. So, don't under any circumstances let anyone use trickery to boost your rankings.


Sell Your Web! ~ Never Any Trickery

Sell Your Web! does not condone, use or recommend any unethical, deceptive, or otherwise malicious practices to improve your web presence. We use only recognized best practices and techniques to ensure high search engine visibility and long-term stability for your web site.

Send us an email to find out more about how we can help you.


How Sell Your Web! Can Help You

Sell Your Web! has the knowledge, experience and expertise you can count on to help you with your web site development.

Whether you're a small, single person business or a large, established company, Sell Your Web! has the solutions to fit your needs.

Sell Your Web! & Partner Services

Our team of experienced web specialists can help you with everything from simple site consultation to creating your entire web business. We tailor our services to fit your needs and expectations. A sample of our services includes:

  • Web site design, creation and optimization

  • Web presence strategies and development

  • Web hosting

  • Shopping cart integration

  • Email marketing

  • Affiliate software solutions integration

  • Merchant accounts

  • Web log analysis software and analysis services

  • Do-it-yourself e-books

If you'd like to find out more about our services or how we can help you improve your web business, send us an email.

Sell Your Web! ~ Our Promise To You, Our Customer

You have our commitment on providing you with quality services at affordable prices. We offer you our loyalty, discretion and confidentiality and our commitment to treat you with the respect you deserve. We will always stand behind our work and offer you a 100% money back guarantee if we ever fail to deliver on our promises.

 

Copyright © 2003 Sell Your Web!