Web Design ~ Marketing ~ Promotion ~ Strategic Development

A La Carte:

Do It Yourself

Product Review

This "how-to" ebook is chocked full of great information to help you build a web-friendly site and drive targeted traffic to it. Written for the do-it-yourselfer, it will help you become web-savvy in no time.

Shop Cart Software

Product Review

This is one of the best  shopping carts around for the money. It's feature-rich, easy to install and intuitive to use. From managing your products through order fulfillment, this software's got it all.

Merchant Account

Product Review

If you're selling products or services, you'll need to process credit card payments. If you don't you'll lose a lot of business. These guys are inexpensive, full service providers and can quickly have you processing credit card transaction.

Product Review

Setting up an affiliate program is an easy way to increase your revenue stream. The difficult part is how to manage the affiliates, their sales and their commissions. Well, this software takes all the frustration and guesswork out of managing your affiliates. It's got more features than products four times it's price!

Product Review

Now you have an online store, promoting your site to the search engines is your next priority. After all, you want web surfers to find you on the search engines. These guys can help you promote your site and get you noticed.

Product Review

If you want to optimize your site to increase site traffic you must first understand your visitors site surfing patterns. This software is the best available and will soon help you decipher and understand your site's traffic patterns.


Articles

Pay-For-Clicks Advertising - How to get visibility as a sponsored link.

Are You Deleting Your Old Pages? - Deleting old pages may lose you customers.

Is Your Corporation Or Company Out There? - What search engines are looking for.

Sales Oriented or Customer Oriented Web Site - Create a site for your visitors.


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Web Log Analyzer Software Recommendation:

123 Log Analyzer

After you've promoted your site to the search engines and you begin to get a steady stream of traffic to your site, you'll want to learn as much as you can about the patterns of you visitors as they navigate around your site. Which pages are they entering your site through? What pages are they exiting from? How long are they spending on each page? How long are they staying in the site? What keywords are they using to find your site?

Understanding your site's traffic is extremely important. Let me say that one more time... understanding your site's traffic is extremely important! Why? Because it can help you fine tune you site to bring in even more traffic, that's why.

What if I knew customers were always bailing from a certain page. I provides me a chance to review that page to see what it is they're not liking. Maybe the text copy isn't compelling enough, or the call to action isn't strong enough. What if I were able to make changes to the page and then watch to see if the changes made any difference?

Is it really possible to do all this? The answer is, yes.

Analyze Your Web Logs

Most, if not all, hosting services generate web logs. These are log files that track all of the information about your site visitors. Most hosting services give you assess to these log files.

By copying the log files down to you PC, you can use the 123 Log Analyzer software to view the logs and all information they contain about your site. General categories include:

  • General Statistics

  • Activity Statistics

  • Visitor/IP Information

  • Resource Accessed

  • Referrer Statistics

  • Search Engine Statistics

  • Geographical Regions

  • Browsers and Platforms

  • Technical Information

  • Marketing Performance Report

Why I Recommend 123 Log Analyzer

Apart from the very powerful tools to slice and dice your site's traffic information, a major selling point for me with the 123 Log Analyzer software is that you buy, download and install it on your PC. That's a big plus!

Most web log analyzers are hosted on the server. My biggest complaints about server side software is their speed -- or lack thereof -- and limited capabilities when compared to 123 Log Analyzer.

The information most server side log analyzers to present to you is a summary of the "top ten" of everything. In my line of work, however, I've found that some of the most useful information was always outside of the listed top ten so I was missing out on the "good stuff." 123 Log Analyzer let's you see all of the information.

The Price Is Right

The 123 Log Analyzer software is very reasonable priced. It doesn't take many months to pay for itself when you consider the monthly fee you'll pay for a server-side analyzer solution. So do yourself a favor, buy the software instead of signing up for a service. See for yourself what your visitors are doing on your site.


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